At the heart of 'MY FIRST COLLECTION' lies an unwavering passion for design, created in BELGIUM since 1995 that goes beyond the ordinary . Every element, from the smallest detail to the overarching concept, is born from a genuine dedication to creating something truly extraordinary for you and your loved ones.
OUR 'FIRST' DESIGNS ARE REGISTERED TO PRESERVE ITS EXCLUSIVE APPEARANCE
DESIGNER BABY FASHION
Since its inception in 1995, ‘FIRST®’ has illuminated the world of babywear with its vision, artistry, and dedication. With every stitch, every design, and every collection, the brand continues to shape the way parents dress their babies and the way babies experience the world of fashion.
BEDDING & NURSERY
Welcome to a world of wonder, where every corner of your home holds the promise of the sweetest moments for you and your precious baby. From giggles and cuddles to tiny discoveries.
Here are some 'FIRST®' ideas to furnish your baby’s room with a complete collection of nursery, bedding and decoration designs.
At home
for the sweetest moments in life
Our diffrent color ranges are thoughtfully curated to offer you two distinct options:
ESSENTIALS & CLASSICS.
No matter which style speaks to you, both our Essentials and Classics collections are created with the highest quality materials and expert craftsmanship. Let us introduce you to the beauty and uniqueness of both.
Your baby's bedroom
designed to cocoon your little one in elegance
We use baby-safe materials that undergo rigorous testing to ensure they meet the highest standards. You can rest easy knowing that your baby is surrounded by products that prioritize safety and comfort.
The FIRST® furniture is crafted using high-quality wood with respect for the environment.
All of our room designs Gio’, June, LOFT and Nino rocking chairs are registered ® to ensure their exclusivity remains protected.
My FIRST friends®
Great adventures starts small
From charming bears and endearing doudou’s to enchanting musical mobiles and cuddly teddy bears, our collection is a haven of cherished companions, each ready to create treasured memories.
Having each teddy bear in your collection with its own unique name is a fantastic way to encourage creativity and spark your child’s imagination.
STATE-OF-ART STROLLERS
Introducing our 'FIRST®' baby strollers – not just transportation, but a comprehensive solution for contemporary parents. Their innovative two-in-one design seamlessly adjusts to your needs, whether you're navigating bustling city streets or strolling through tranquil parks.
Welcome to 'FIRST®' – where style meets convenience.
Outdoors
share precious moments with every step
The ATLANTA baby strollers are more than just a mode of transport; they are a complete solution for modern parents.
ELEGANCE is not compromised for functionality. The FIRST EXCLUSIVE strollers boast a sophisticated design that turns heads wherever you go.
Choose from a range of designs; FIRST EDITION, CLASSIC EDITION, LIMITED EDITION & SIGNATURE EDITION, to match your style and make a statement wherever you stroll.
Accessories
Elevate the appeal of your stroller
'FIRST®' developed a range of additional options, meticulously designed to complement and match your stroller. These options include hand muffs, foot muffs, covers, Mobiles, and angels nests.
Our accessories have been created with both style and functionality in mind, ensuring that you can enjoy a coordinated and comfortable experience while using our strollers.
Whether you need warmth and protection during colder weather or added comfort for your little one, our accessory line is tailored to meet your needs.
Explore our selection to enhance your strolling experience with both practicality and aesthetic appeal.
'FIRST®SIGNATURE' DIAPER BAGS
Meticulously handcrafted from 100% full-grain leather, the 'FIRST®' diaper bag embodies enduring quality and timeless elegance.
Beyond their functionality as nursery bags, these versatile pieces seamlessly transition into leisure accessories, ensuring sustained sophistication and utility.
